VITALTONE™
OVERVIEW
VITALTONE™ is a pioneering brand in bone conduction technology, dedicated to enhancing the athlete's journey through innovative sound and vibration experiences. Their earphones improve performance, safety, and enjoyment, empowering athletes to stay in rhythm and achieve extraordinary heights.
2023
PROJECT TYPE
BRAND IDENTITY
YEAR
SUBJECT
GD IN CONTEXT PT.2
Logo Design
Brand Identity
Web Design
RIDE THE VIBE
CONQUER WITH STRIDE.
©2023 VITALTONE™ All Rights Reserved.
YAPARI® font was selected as the foundation, subsequently customized to align with the brand's unique style and identity. A vibration symbol was incorporated into the design, representing not only the essence of musical vibrations but also serving as a visual representation of bone conduction technology, a distinguishing feature of VitalTone. This symbol imbues the logo with a distinctive and recognizable identity, reflecting the brand's commitment to innovation and enhancing the audio experience for athletes.
The combination of the customized YAPARI® font and the vibration symbol creates a cohesive and impactful logotype that encapsulates the essence of VitalTone's brand identity. It symbolizes the brand's focus on cutting-edge technology, musical enjoyment, and the seamless integration of bone conduction technology into the audio experience.
As the brand centers around audio devices, I embarked on the process of sketching the product, which I aptly named the Spectrum. The name "Spectrum" is closely tied to vibrations and sound, perfectly aligning with the brand's focus. Thus, I proudly present to you the Spectrum series, a collection of cutting-edge audio devices that embody the brand's vision and commitment to delivering exceptional sound experiences.
x
x
x
x
VIBRATION SIGN
Final Render
Yapari® is a font inspired by street typography located in a Makassar city, this writing is poured into a font and then made several variations of width which are wide, extended, and expanded kind of stretched font then have a thickness ranging from thin, extra light, light, regular, medium, semi bold, bold, extra bold, ultra. This font is suitable for use for design projects that have a bold impression and can also be used for all lines of media as well as formal and informal.
Helvetica Neue® is a melding of aesthetic and technical refinements that result in superior design proportions, improved legibility and an expanded range of uses beyond the original Helvetica typefaces Neue Helvetica World fonts enable the setting of pan-European languages, in addition to Arabic, Armenian, Cyrillic, Georgian, Greek, Hebrew, Thai and Vietnamese. The Cyrillic fonts include full support of the Unicode block, including characters for Bulgarian, Mazedonian, Serbian and Ukrainian. Other Monotype global fonts can be paired with Neue Helvetica World to create a more comprehensive global typographic solution.
Helvetica Neue
®
ABCDEFGHIJKLMNOPQRSTUVWZYZ
VITALTONE™ provides a diverse range of brandmark color options that are thoughtfully designed to meet the specific needs of digital and print applications. It is of utmost importance to utilize the logo correctly, whether in its horizontal or vertical form.
RIDE THE VIBE, QONQUER WITH STRIDE.
Thank You.
VITALTONE™ utilizes an icon derived from the "O" element of the logo. Recognizing that the original logo layout is primarily designed for larger surfaces, the brand employs a small arrangement option specifically tailored for these specific applications. This ensures that the icon remains visually impactful and recognizable even in smaller sizes, providing a cohesive and identifiable brand presence across social media platforms.
OPTION 1
OPTION 2
