Nom Nom

OVERVIEW

Nom Nom is an emerging local catering service based in Indonesia, specializing in healthy Chinese fusion cuisine tailored specifically for a diverse audience including international students from China, Timor-Leste, Bangladesh, and the Indonesian middle class. The brand stands out with its customizable menu options and convenient drop points, making it especially appealing to its target demographic.


2024

PROJECT TYPE

BRAND IDENTITY

YEAR

SUBJECT

GRADUATION PROJECT

Logo Design

Brand Identity

Web Design

The philosophy behind the Nom Nom logo draws inspiration from the 'wok' and Chinese calligraphy. The wok signifies the authenticity of Asian cuisine, while Chinese calligraphy represents the harmonious blend of traditional and modern techniques.