GRAPHICE®

OVERVIEW

PROJECT TYPE

SUBJECT

GRAPHICE® is a global creative studio providing customized brand solutions. Their skilled team excels in thinking, designing, developing, and organizing to create tailored solutions. They pride themselves on balancing beauty and practicality, delivering top-notch results that express each brand's values clearly.


2024

BRAND IDENTITY

YEAR

GD IN CONTEXT PT.3

Logo Design

Brand Identity

Web Design

GRAPHICE®’s logogram embodies the essence of its owner's manifesto, where "Snow" serves as a metaphorical bridge between "Snowflakes" and "Y," the owner’s initial, representing intricate uniqueness and adaptability. As an independent brand studio specializing in graphic design, Graphice intertwines visual elements with the resilience of "snowflakes ice," symbolizing perseverance amidst diverse challenges. This fusion underscores the brand's unwavering commitment to creativity and hard work, akin to the enduring journey of snowfall, traversing any terrain with steadfast determination.

Y

letter “Y”

snow

+

A global creative studio that delivers personalized solutions for you brand.

®

est. 2024

CHARCOAL GREY

Secondary

CMYK

RGB

HEX

74 / 68 / 63 / 76

27 / 27 / 30

#1B1B1E

PANTONE

®

426 C

BROKEN WHITE

Accent

CMYK

RGB

HEX

3 / 0 / 7 / 0

245 / 249 / 238

#F5F9EE

PANTONE

®

P 160-1C

OCEAN BLUE

Primary

CMYK

RGB

HEX

81 / 29 / 32 / 1

32 / 142 / 160

#238EA0

PANTONE

®

321 C

BUILDING FUNCTIONAL & AESTHETIC BRAND

by

PARATYPE

®

Aa

Pragmatica

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz 1234567890+-,.’”:;!?/$#@&(){}<>_=*

Pragmatica is a laconic typeface in the style of Helvetica and early grotesques. It is distinguished by mathematical accuracy of design, cold and restrained style. Works well both in long texts set in small point sizes, in headings, brand identity and advertising.

Year of release

1989

Style

Sans-serif

Publisher

ParaType™Studio

Category

Display, text

Book

Light

Medium

Bold

a